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[INTERVIEW / KOREAN PUBLISHERS]

Hakgojae Publishers

Korean Publishers   Hakgojae Publishers Turning the Old Into the New, Towards a Broader, Richer Future   2023.12.04   A new trend in Korea - newtro (a newly coined word combining “new” and “retro”) - has recently become popular among the younger generation. It is about finding new meaning and charm in old things and enjoying them as a culture. But even before the word newtro was created, there was a publishing company that worked tirelessly to promote the beauty of Korea on the global stage with such a spirit. Hakgojae Publishers, a publisher founded in 1991, has been at the forefront of exploring Korean culture and beauty for over 30 years. It is also a company that cherishes the past yet gradually broadens its horizons according to the changing demands of readers and the needs of the times, receiving encouragement and acclaim from Korean readers beyond recognition. Hakgojae Publishers, which has been committed to promoting the true beauty of...
  • VOL.65 / 2023.12
[TREND / TOPIC]

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms

Naver and Kakao Compete Over Acquisition of Web-novel and Webtoon Platforms   2021.07.05     Web-novel and webtoon markets optimized for mobile consumption for their short-length content are growing exponentially. Serialized web novels are settling in at the center of the e-book market with the facilitation of membership services. According to the status report on web-novel users released by the Korea Creative Content Agency (KOCCA) in 2020, the web-novel market is a promising market showing steady growth, assessing the field as the next leader of K-content given that the current trend of paid services continues. Experts in the industry expect the size of the web-novel market in Korea to reach 600 billion won in 2020 from approximately 20 billion won as of 2013.According to the status report on webtoon businesses announced by KOCCA in 2020, the webtoon market in Korea is estimated to have grown from 466.3 billion won in 2018 to 640.1 billion won in 2019. The m...
  • VOL.36 / 2021.07
[REPORT / INTERVIEW]

Bookpal

Bookpal The possibility of South Korea's web fictionMake your stories shine! Meet Bookpal   2017.7.28   South Korea's web fiction market has been growing quickly. As businesses dealing with the Internet and mobile platforms develop, web fiction, or web novels in the country's publishing industry have been receiving more attention. 'Bookpal' is the leading web fiction website in South Korea which mainly focuses on romance novels. The following is an interview with Bookpal, which is also aiming to look beyond South Korea.       Publication Industry Promotion Agency of Korea (KPIPA) Hello, thank you for sitting with us in ak-book trends interview. Could you provide us with an introduction?   Bookpal Hello. We are Bookpal, a company currently dreaming of becoming one of the top companies in mobile contents. Our business currently operates a web fiction series platform that deals mainly with text - which is the start of all contents. Currently there are thousa...
  • VOL.2 / 2017.07
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